Producer and co-founder of online HR business school Subordinates: 2 Community managers, 1 designer, 1 IT specialist Responsibilities: • Business development and control of operational process • Derive and develop agency strategy • Ensuring of stable customers flow • Define the target consumer profile • Find and convert consumer insights into marketing and selling opportunities • Develop all digital channels into one relevant consumer journey experience Projects / Achievements: • 8 stable customers + 1 international brand (@Clinique Russia) • SMM strategy was created and implemented (+3 times ER, + 65K followers, +5 times reach in June’19) • On-line school product launch @liza.rondik https://www.lizarondik.ru (+50K followers in November’19) • Turnover 0,5 mio rur per month

Derive and develop product strategy for Yandex Market vendors product Develop product documentation including product vision, strategy, roadmap Identify and specify product features and enablers Conduct market research of competitive products and solutions • Perform business analysis of customer needs (UX / ABT/ CusDev) Responsible and accountable for managing the Product Backlog Organize clear information flaw among the team • Find and convert consumer insights into marketing and selling opportunities • Develop all digital channels into one relevant consumer journey experience Projects / Achievements: • 8 Vendor projects integrated in Yandex Market (Samsung, Sony, Electrolux, Mars, Unilever, etc.) • ROI 35% • +1,3% CTR • +12% Retention Rate

Key Brands: Remy-Cointreau (8 brands), Jägermeister, Bushmills, Jose Cuervo, Sierra, De Kuyper and others Subordinates: 4 SBM, 8 Regional brand Ambassadors Responsibilities: • Investment & Brand plan development for each brand in the group • Volume & Value year targets achievement • Analysis of the effectiveness of brand activities, growth of the distribution base through off & on premise • Brand awareness growth (SMM, POSM, events, incentive for sales force and consumer) • Communication with supplier and team Projects / Achievements: • New contracts for Roust Group: Jose Cuervo, Bushmills, Molinari, Sierra and 3 years prolongation of the contract with Jägermeister • Determination of Strategic directions for the brads on 2 years perspective by all channels • Revision of commercial terms with existing brands • An analysis of the competitors price positioning, consumer demand elasticity of the current perception of the brand, market trends , adjusted pricing model

• Develop and implement brand plan for the group of agency brands ( Tequila Jose Cuervo, Sambuca Molinari, Port Offley Porto, bourbons : Buffalo Trace, Benchmark, Ancient Age , and wine Carlo Rossi) • Building communication with strategic partners (from Italy, Portugal, Greece, USA) • Analysis of the effectiveness of brand activities, growth of the distribution base Projects / Achievements: • Participation in the 8 exhibition (format Metro Expo ,Pir, MBS , etc.): program of activities and equipment design , the right staff , made stands, etc. • Implemented support for 216 events throughout the all regions of RF (as in the channel on-trade, and the opening event "Day of Italy at the Italian Embassy" etc.) the development of mechanics, staff recruitment and training , POSM • Developed and implemented 5 types of promo packs (from creative idea to negotiations with KA chains) • Brand key visual that was made for media placement (2 waves). Due to ban on advertising 43 visual placement were done in Russian press abroad (Italy & Spain & Turkey) • 28 training sessions for 1,400 employees , distributors and KA trade representatives were held • Organization of 6 shooting training videos of cocktails preparation • Social network pages with activation of the competition for consumers

Responsibilities: • Reasonable replacement of Cinzano portfolio for purchased own brand Gancia (New brand launch plan, Price Strategy, trade marketing activities plan) • Develop a brand book & brand guidelines for Gancia Portfolio, bottle re-launch after consumer research Main projects/ achievements: • The owner of the company approved the brand book and communication platform • Designed and produced a necessary set of a POSM» • Produced 2 types of gift packages for sparkling wines Gancia (Asti, Prosecco) • Principles of accommodation in on-trade channel, developed: 8 cocktails recipes , exclusive set of POSM For 6 months period distribution of Gancia achieved = 90 % Cinzano in the top 20 NKA

Responsibilities: • Develop and implement a media plan for main stream brands: Pall Mall and Java Gold • Manage PR bonuses and publications • Conduct qualitative and quantitative product research • Gathering information on competitors’ activities Main projects/ achievements: • Developed and support four waves ATL companies (national re-launch of Yava Gold) , including the Internet, newspapers, indoor • Repositioning the brand: achieving brand recognition Java Gold 82%. According to a brand health research of the target audience, the opinion about the brand Java Gold , changed from "cheap Russian cigarettes " to a " good quality at an affordable price". Reached value for money segment. • Pall Mall brand awareness growth + 36% in 2010 • Java Gold Brand is a" Brand of the Year " in the category of tobacco from 2007 to 2010 according to Forbs

Specialized in Public Relations and advertising, diploma

economist in road constructor, diploma

interpreter in sphere of professional communication, diploma

Университет имени Баумана, диплом