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Candidate

Female

Considers offers

Moscow, metro station Timiryazevskaya, willing to relocate (Germany, Israel, Cyprus, Latvia, Lithuania, Netherlands, Portugal, Sweden), prepared for occasional business trips

Brand manager

Specializations:
  • Marketing and advertising department manager

Employment: full time

Work schedule: full day

Work experience 12 years 9 months

September 2011December 2013
2 years 4 months
Zao "Spectrum Brands"

Moscow, spectrumbrands.com

Marketing manager Russell Hobbs Russia & CIS
Russell Hobbs: UK leader brand on small domestic appliances market, a start up brand for the most European markets — Brand marketing strategy development for Russia and CIS — Marketing budget planning & controlling. Marketing campaign in cooperation with BTL agencies cooperation includes: - PR launch, sponsorship, events , press coverage - Internet campaign with social nets activities - Consumer promo activities - Implement Marketing activities in accordance with the plan — Lead negotiations from the marketing part and develop relations with main consumer electronics chains — Category management including GAP analysis — Creation and developing an efficient trade marketing plan covering all distribution channels (Federal chains, food channel & wholesale channel) — Market and competitors’ analysis, Monitor / analyze market research studies (GFK data) to gain knowledge about user attitudes and behavior — Forecasting, stock level control
November 2008July 2011
2 years 9 months
Parfume Palace LLC: the distributor of perfumery, paramedical and "premium" cosmetics
Brand Manager
The key supplier – Elizabeth Arden LLC Focus – Luxery perfumery Brand portfolio and brands planning: — New brands search — Work on our start-up projects including preparing of funding proposal, business plan (including SWOT analisys) and project presentation to the vendors — Brands’ and competitors’ performance analysis. Category trends analysis. Implementation of marketing activities: — Planning and execution of Country Marketing Plan & A&P Budget for the brands in the company’s portfolio — Manage and monitor brand A&P budgets on a monthly basis — Preparation of marketing books as pertinent to introduction of new products — Work with Sales and Marketing management to develop launches and promotions to ensure brand growth in Russia on a per client basis ( pricing, assortment, forecasts, consumers ans sales staff incentives and merchandising) Assortment policy: — New products purchase forecasting and sales volumes planning — Shipment control — Stock management Co-operation with suppliers — Negotiations with the focus on buying terms with vendors (price, delivery and payment terms, delivery window) — Daily mailing — Presentation of the Russian market brand distribution activity on the marketing anuual meetings
March 2006November 2008
2 years 9 months
Parfume Palace LLC: the distributor of perfumery, paramedical and "premium" cosmetics
Marketing manager
Perfumery/ cosmetics (including pharma segment) market — Contributing to the brand marketing plan development — Monitoring sales/market shares progress development and analyse sales and market research data — Collecting feedback and suggestions from sales teams on activation results, promo-packs quality, off-takes and competitive offers — Continuous analysis of consumer, customer and market trends to identify and recommend new business opportunities to Brand Manager — Analisys of the competitors activities within the Russian market — Sales analysis and forecasts for distributors and wholesalers, sales and operations planning — Managing production of corporate POS, catalogues, marketing materials — Arrangement of the company's exhibitions participation
September 2005March 2006
7 months
market research center "Koncept Center", Yaroslavl
Market Researcher (assistant)
— Paint and coatings industry research: — Work with sales audit database, preparation of standard and on request analytical reports and presentations (markets, segments, competitors, products, shares, trends, etc.) — Management of market research projects (qualitative and quantitative): defining goals and tasks, briefs, search and selection of MR agency, ensure quality and on time delivery of reports — Providing information on the requests of partners — Regular competitors and field economics and brand reports — Research results presentations — Writing articles in related field
January 2001June 2005
4 years 6 months
Analitical centre
interviewer
periodically different types questionnaires and focus groups
June 2004August 2004
3 months
Yaroslavl Chamber of Industry and Commerce
specialist of the International Business
translation on/from English, counteragents search, negotiations with Russian and English clients, Exhibitions and conferences organization

Skills

Skill proficiency levels
Brand profit & loss control
Experience within the Retail / FMCG / Consumer sector
First class sales & marketing skills gained at management level
Having passion, motivation and a dynamic approach to sales
Strong analytical, communication and interpersonal skills

About me

August 1998 – May 1999: won a scholarship to be an exchange student in the USA under a FSA (Freedom Support Program by American Government), a graduate of Mount Pleasant High School, CA. — Understanding and experience in brand marketing — Achieving brands sales plans and operating profits while maintaining targeted expenses — Capable of working with deadlines, with no supervision and quick to grasp new ideas as well as additional responsibilities — Dynamic personality, with both analytical and creative thinking skills — Result-oriented, a good listener with negotiation skills — Mature PC user (MS Office: Word, Excel, PowerPoint and etc.) — Fluent English

Higher education (bachelor)

2005
Yaroslavl state university
Economic Department, major International Business, (GPA 5,0)

Languages

RussianNative


EnglishC1 — Advanced


GermanA1 — Basic


Professional development, courses

2010
"Business negotiations – round table influence"
BTG Business school
2010
Master class "Promote brand in a different way: innovative and creative work with a consumer"
"Head Technology" Educational Centre
2009
Practical course for brand managers
Effect - consulting
2008
"Trade marketing: an integrated approach"
Effect - consulting

Citizenship, travel time to work

Citizenship: Israel, Russia

Permission to work: Israel, Russia

Desired travel time to work: Up to one hour