I was given the opportunity to develop a report on how manufacturers can promote their used assets effectively. Generating awareness among buyers on how used assets can be a valuable addition to their current fleet. My research included: - Doing field research collecting promotion materials at both on and offline point-of sale locations - Analysing these materials based on a predetermined set of parameters. Parameters which have been developed based on buyer's needs and scientific approaches on promoting products, for example Garvin's quality dimensions - Conduct interviews on how Marketing professionals believe used assets should be promoted - Develop a whitepaper which advices manufacturers on which elements are effective in promoting used assets (based on industry practices) combined with consultations of experts

Created an entry strategy for BMA Ergonomics as part of a consulting group to enter the Nordics. Focussing on current established names within the Nordics, potential partnerships with third party wholesalers and potential exhibitions and events the company could attend to become familiar with the market. I was responsible for - mapping out customers' online journeys - creating customer archetypes (personas) - determining potential third party wholesalers - develop an SEO strategy to increase online traffic

During my internship period at ProTurn (a training and coaching provider) I was involved in almost all activities of the daily business; from adminstration to finance (reporting), to marketing. This provided me with the opportunity to adapt a generalist mindset and was introduced to the various activities neccesary to ensure the ''the show goes on''. One of my notable projects was re-designing (over 200 slides) a training academy for the automotive industry. Specifically leasing and how salesrepresentatives could increase their revenue per customer by offering a ''one-stop shop'' solution for automobiles. The academy was for Volkswagen/Audi/Skoda Seat-dealers. During the end of my internship period I was working on the design of a new automotive academy for KIA dealers.

Set up a junior enterprise promoting and selling 9gag (viral meme collection website) t-shirts. Generated a 200% return on investment

Rotterdam Business School, Marketing