Больше информации по резюме будет доступно после регистрации
ЗарегистрироватьсяCandidate
Female, 38 years, born on 7 November 1986
Netherlands, not willing to relocate, prepared for occasional business trips
Digital Marketing Specialist
Specializations:
- Marketing manager, internet marketer
Employment: full time, part time, project work
Work schedule: remote working
Work experience 14 years 10 months
February 2016 — currently
9 years 5 months
S-Keramika
Saint Petersburg, www.s-keramika.ru
Retail... Show more
Head of Marketing Department
Development of promotion strategy and a plans for the marketing department;
Monitor and report on digital marketing KPIs, identifying areas for improvement, and proactively implementing solutions;
Google AdWords (Google Search, Display Network, Remarketing);
Yandex Direct with an advertising agency;
SEO: setting tasks for an advertising agency, monitoring target traffic to the website;
E-mail marketing: newsletter for clients;
Organization of events for clients in order to increase loyalty;
Offline advertising campaigns:advertising on billboards and public transport, affiliate programs (from idea to efficiency analysis);
Creation of presentation materials for clients (catalogs, presentations);
Setting tasks for marketers, designers, programmers.
August 2013 — December 2015
2 years 5 months
Air$Water
Saint Petersburg, vozduhvoda.ru
FMCG (non-edible)... Show more
Digital Marketing Specialist
Generation of online promotion strategy, selection of advertising channels and testing efficiency of those channels;
Google AdWords (Google Search, Display Network, Remarketing);
Yandex Direct (Yandex Search, Display Network, Retargeting);
Development bid management rules to automate paid search campaigns; generating more leads;
A/B testing and multivariate analysis to improve conversion rate of website visitor;
Landing pages development in cooperation with HTML team and designer;
Measured and reported performance of all digital marketing campaigns to ensure that they meet ROI and KPI directives (Google Analytics);
SMM: maintained and updated Facebook and Vkontakte accounts;
SEO: setting a task for an advertising agency, monthly monitoring of efficiency of promotion;
E-mail marketing (creating newsletters for clients).
October 2012 — August 2013
11 months
RDW-Media
Moscow, www.rabota.ru
Media, Marketing, Advertising, PR, Design, Production... Show more
Social Media Marketing Specialist
Created strategy of promotion in social networks (including a weekly content plan);
Created content for social networks (Vkontakte, Facebook);
Created various activities on pages in social networks to increase the involvement of users;
Responsible for comment moderation, consumer interaction, and diffusing any online issues (complaints, returns, etc.);
Weekly monitoring of the effectiveness of promotion (user engagement, traffic to sites).
January 2011 — September 2012
1 year 9 months
RDW-Media Saint-Petersburg
Saint Petersburg, www.spb.rabota.ru
Media, Marketing, Advertising, PR, Design, Production... Show more
Marketing Analyst
Analyzed the market, trends and competitors and their prices (SWOT analysis);
Developed of competitive advantages of the company;
Customer base analysis (ABC analysis);
Price-list formation;
Analyzed prospective regions for the opening of branches (based on statistical data);
SMM: maintained and updated and Vkontakte accounts;
Analyzed traffic of the website using Google Analytics.
January 2010 — May 2010
5 months
Domostroy
Kurgan, www.domstroy45.ru
Marketing Department Intern
Monitoring of prices and product range of competitors;
Competitive advantage analysis (SWOT);
Conducting customer surveys (reports and suggestions for improvement the service).
Skills
Skill proficiency levels
About me
Digital marketing expert with 7+ years of professional experience in lead generation using different marketing channels such as display ads, banner ads, targeted ads in social media:
- work on Google AdWords/Yandex Direct and Facebook/Vk.com/MyTarget optimisation campaigns with a focus on generating new customer acquisition;
- optimize the key metrics of CPC, CPL and ROI;
- monitor and analyze the effectiveness of online marketing activities through Google Analytics/Yandex Metrika;
- conducting a-b/ multivariate experiments to optimise landing pages, display creatives (Adobe Photoshop);
- understand SEO and organic traffic, conduct SEO audits and formulate strategies to best optimize organic search;
- experience with using CRM systems and website admin experience;
- landing pages development in cooperation with HTML team and designer, A/B testing (experience with basic HTML/CSS);
- support pages and blogs of the company on social networks (Facebook, Vkontakte, Instagram).
Higher education
2010
Экономический факультет, Маркетинг
Languages
Professional development, courses
2015
Digital marketing course
Business Youth, Digital marketing
2014
English Language Center
Best Teach, Upper-Intermediate
2011
Online Marketing Courses (SEO, SMM, Copywriting, Web analytics, Google AdWords, Yandex Direct)
Educor Educational Center, Online Marketing
Tests, examinations
2018
Google
Google AdWords, AdWords Search Certification
Citizenship, travel time to work
Citizenship: Russia
Permission to work: Netherlands, Russia
Desired travel time to work: Up to one hour